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GENGEE & CUFA Revolutionize University Football with Smart Football Tracking Technology

· SUCCESS STORIES

Since 2018, GENGEE has partnered with the China University Football Association (CUFA) to transform university football in China through data-driven innovation. As the official provider of the INSAIT KS football tracking system, GENGEE leveraged its smart football tracker technology to elevate player performance analysis and fan engagement in CUFA’s top-tier competitions. In this article, we will explore how this partnership redefined university football with data-driven insights.

Players chasing after INSAIT KS smart football during CUFA 2018.

Powering CUFA with Advanced Football Tracking Systems

In 2018, GENGEE engineers deployed the INSAIT KS, a cutting-edge smart football tracking system, across CUFA tournaments. This AI-powered technology captured real-time data on players’ internal loads (heart rate, fatigue), external loads (distance covered, sprints), and tactical movements, offering coaches and analysts unparalleled insights.

The results were groundbreaking:

  • 600 matches tracked across 3 groups, 8 divisions, and 3 finals.
  • 3,398 players and 152 teams analyzed, matching the data standards of professional leagues.

By integrating the INSAIT KS football tracking system, CUFA became a pioneer in collegiate sports technology, bridging the gap between amateur and professional football.

CUFA used INSAIT KS smart football tracker (placed on the player's arm) to capture player real-time data.

Fan Engagement Reimagined with Smart Football Tech

GENGEE’s player tracking system didn’t just benefit players. It brought fans closer to the action through interactive initiatives:

1. “The Best Eleven” Selection

Fans dove into match data and INSAIT KS analytics to vote for their top lineup. The program’s objective metrics sparked debates and deepened fans’ tactical understanding, turning spectators into analysts.

Through data analysis and comprehensive reviews of player performances, GENGEE facilitated the selection and voting process for "The Most Popular Player".

2. Live Tracking Technology: See the Game Like Never Before

Collaborating with third-party video providers, GENGEE’s smart football tracking system displayed real-time player movements, heatmaps and formations during live broadcasts. This allowed fans to dissect every sprint, pass, and save, feeling the adrenaline of the pitch from their screens.

Through the GENGEE innovative live tracking technology introduced in collaboration with thrid-party video technology providers, fans were treated to a visually stunning display of real-time player movements and team formations as they tuned in to the live broadcasts.

3. “The Most Popular Player” Campaign

Leveraging Ali Sports’ platform, fans voted for standout athletes based on their performance data. FIFA-style player rating cards turned stars into collectibles, fostering community pride and visibility.

As the official data service provider, Gengee brand logo displayed on the venue during CUFA.

A Legacy of Innovation

“CUFA showcased how smart football technology can inspire players and fans alike,” said GENGEE CEO Weidan Chen. “We’re committed to advancing tracking systems that redefine the game.”

Years after its 2018 debut, GENGEE’s partnership with CUFA continues to influence university sports. By merging the INSAIT KS football tracking system with fan-centric experiences, they’ve set a new benchmark for data-driven football.

Experience the Future of Football

Ready to explore the tech behind CUFA’s transformation? Visit INSAIT KS product page learn how GENGEE’s smart football tracker technology elevates performance and engagement at every level.

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