Gengee Partners with Scientific & Medical Equipment House Co. to Revolutionize Football Performance Tracking in Saudi Arabia

Gengee, a global innovator in sports technology renowned for its AI-powered performance tracking solutions, is proud to announce a landmark exclusive distribution partnership with Scientific & Medical Equipment House Co. (SMEH). As a distinguished Saudi joint stock company and a leading force in healthcare services, medical equipment, and operational solutions across the Kingdom, SMEH will now serve as the exclusive distributor for Gengee's cutting-edge product portfolio in Saudi Arabia.

This strategic alliance was formalized through the signing of an exclusive distribution agreement by Mr. Barakat bin Saud Al-Araifi, CEO of Scientific & Medical Equipment House Co., and Mr. Weidan Chen, CEO of Gengee, on Wednesday, 17 Safar 1446 AH, corresponding to August 21, 2024.

The partnership represents a significant milestone in SMEH’s ongoing strategy to diversify and expand its investment horizons, aligning with the company's long-term goals to proactively meet the evolving demands of the Saudi Arabian market.

Mr. Barakat bin Saud Al-Araifi, CEO of SMEH, stated that this exclusive agreement marks a qualitative leap in SMEH’s activities. Gengee's football performance tracking technologies are set to revolutionize the analysis and enhancement of football performance by relying on the collection of precise data and innovative algorithmic interpretation.

Mr. Weidan Chen echoed this sentiment, highlighting the powerful synergy driving this collaboration: “Partnering with SMEH significantly accelerates our mission to elevate sports innovation throughout Saudi Arabia. Our football performance tracking technologies are meticulously engineered to revolutionize youth player development, streamline talent identification, and deliver real-time performance insights. This collaboration unequivocally underscores Gengee’s commitment to empowering athletes and coaches with next-generation tools that truly make a difference.”

Driving the Future of Smart Sports Technology in Saudi Arabia

Through this transformative partnership, Saudi Arabian athletes, football clubs, and sports organizations will gain unprecedented access to Gengee’s advanced sports performance tracking technologies, including:

• INSAIT KS Player Tracking System: A state-of-the-art football tracking system offering live player and ball tracking for comprehensive match and training analysis.
• INSAIT JOY Smart Shin Guards: Innovative smart football trackers seamlessly integrated into shin guards, designed to empower players of all levels with performance insights.
• INSAIT JOY Smart Football & Smart Basketball: Sensor-equipped smart football and smart basketball technology engineered to provide detailed data for skill development.

By integrating these smart football trackers and cutting-edge wearable technology into Saudi Arabia’s burgeoning sports ecosystem, Gengee and SMEH are committed to fostering a culture of data-driven excellence. This initiative strongly aligns with the ambitious objectives of Saudi Vision 2030, which seeks to advance health, wellness, and athletic achievement as key pillars of national development.

About Gengee

Gengee is a pioneer in sports technology, leveraging advanced AI and IoT to develop innovative solutions for football performance tracking, talent development, and proactive injury prevention. With a growing global footprint, Gengee empowers athletes, coaches, and sports organizations to unlock peak performance through actionable, data-driven insights.

About Scientific & Medical Equipment House Co. (SMEH)

Scientific & Medical Equipment House Co. (SMEH) is a distinguished Saudi joint stock company listed on the Saudi Exchange (Tadawul). Established in 1979, SMEH is a market leader in healthcare services, medical equipment distribution, and operational solutions. The company is dedicated to providing high-quality solutions across various sectors, demonstrating a commitment to innovation and national development.