【Changchun, China, June 4, 2024】Today, Changchun Yatai Football Club - former champion of the Chinese Super League - and GenGee signed a strategic cooperation agreement on player data monitoring, talent identification & evaluation, developing the youth player database, revolutionizing fan engagement, and digitalization of football matches. Jiaofeng Zeng, President and General Manager of Changchun Yatai Football Club, and Weidan Chen, Chairman and CEO of GenGee, were in attendance at the signing ceremony.
Changchun Yatai Football Club, founded in 1996, holds an influential position in the Chinese Super League. The club's consistency in investment, team name, home city, and a rich history of more than 28 years with victories in Chinese Super League and China League has earned it an enormous fan community and strong historical foundation.
We, at GenGee, are incredibly excited to unveil this groundbreaking partnership, which brings together the footballing tradition of Changchun Yatai FC with GenGee's recognized technological expertise, setting the stage for a transformative journey into the future of Chinese football.
"With GenGee's INSAIT KS and INSAIT JOY Smart Shin Guards, we're bringing the future straight to where future champions are born - the youth teams and academies," states our CEO Weidan Chen. "These pioneering devices will provide an exceptional level of insight into player development and performance."
Zeng Jiaofeng, during his address, highlighted the club's guiding principle of 'sustainable development. "Our partnership with GenGee can complement our application of big data and artificial intelligence in constructing a effective data management platform, enhancing talent identification & selection and elevating the youth teams’ overall competitive standings. ”
We believe that technological empowerment should go beyond the club itself and reach into the stands. Thus, the INSAIT JOY Smart Shin Guards will be part of Changchun Yatai FC's official merchandise, enabling the clubs' vibrant fan community to engage with our innovative technology and deepen their bond with the club.
Our partnership with Changchun Yatai FC embodies GenGee's commitment as a leading and trusted brand within the sports technology industry. “Together with Changchun Yatai FC, we are paving the way into a new chapter where the unabating passion for football blends seamlessly with the unmatched potential of technology,” adds the CEO of GenGee, “we are thrilled about this collaboration and look forward to inviting you all to join us in this journey towards an exhilarating, data-driven future of the world's most beloved sport. ”