【Changchun, China, June 4, 2024】We are pleased to announce that Changchun Yatai FC and Gengee signed a strategic deal to revolutionize performance tracking, talent identification, player development and fan engagement for the former champion of the Chinese Super League. Jiaofeng Zeng, President and General Manager of Changchun Yatai FC, and Weidan Chen, Chairman and CEO of Gengee, were in attendance at the signing ceremony.
Founded in 1996, Changchun Yatai FC holds an influential position in the Chinese Super League with its continuous successes in the Chinese Super League as well as its loyal and massive fan community.
At Gengee, we are incredibly excited to unveil this partnership, which brings together the soccer tradition of Changchun Yatai FC with Gengee's groundbreaking performance tracking innovations, setting the stage for a new era of Chinese soccer.
"With Gengee's INSAIT KS and INSAIT JOY Smart Shin Guards, we're bringing the future straight to where future champions are born - the youth academies," Weidan said. "These innovative soccer performance tracking technologies will add an exceptional level of insight into talent development and identification."
Zeng Jiaofeng highlighted the club's guiding principle of 'sustainable development. "Our partnership with Gengee allows us to gather performance tracking data in more effective ways, thus improving our talent identification and selection process and adding competitive edges to our youth players. ”
Both Changchun Yatai FC and Gengee believe that technology may go beyond the club itself and reach into the stands. As part of the partnership deal, INSAIT JOY Smart Shin Guards will be supplied as part of Changchun Yatai FC's official club merchandise, enabling the clubs' vibrant fan community to engage with the club and deepen their bond with the club in digitalized and innovative ways.
The partnership with Changchun Yatai FC embodies Gengee's commitment as a leading and trusted brand within the sports technology industry. “Together with Changchun Yatai FC, we are paving the way into a new chapter where the unabating passion for soccer blends seamlessly with the unmatched potential of technology,” adds the CEO of Gengee, “we are thrilled about this collaboration and look forward to inviting other soccer clubs and academies to join us in this journey towards an exhilarating, data-driven future of the world's most beloved sport. ”