Gengee Partners with Chinese Super League Side Qingdao West Coast FC

Gengee has signed a strategic partnership agreement with Chinese Super League (CSL) club Qingdao West Coast FC, marking a significant step forward in the company's expansion across professional football. The collaboration will see Gengee's data-driven solutions deployed across multiple areas of the club's operations — from training and talent identification to youth academy development and match-day data solutions.

The signing ceremony was attended by Lan Lining, Vice Chairman of Qingdao West Coast FC, and Feng Jindong, Deputy General Manager of Gengee Technology.

A Rising Force in Chinese Football

Qingdao West Coast FC represents one of the most compelling growth stories in Chinese professional football. The club rose from amateur roots — winning titles across grassroots competitions — before embarking on a remarkable five-year journey through China's football pyramid. Consecutive promotions from the third tier to the CSL have established the club as a new force in the top flight, contributing to Qingdao's status as a city with two top-division clubs.

A Multi-Dimensional Partnership

From the training pitch to the academy system, the partnership spans three core areas.

Performance tracking infrastructure. The club's players will use INSAIT JOY Smart Shin Guards to capture individual performance data, while the INSAIT KS Football Tracking System — powered by Ultra-Wideband (UWB) technology — provides centimetre-level positional tracking of both players and the ball during training sessions.

Tailored data analysis services. Gengee will provide dedicated support, tailored to the club's technical team — designed to complement coaching instinct. The aim is to make performance data clear, accessible, and actionable: helping coaches draw deeper insights, build individual player profiles over time, and ground their daily training decisions in objective evidence.

Talent identification. Together, Gengee and the club will build a centralised player database designed to support scouting decisions and track individual development over time. This data infrastructure will also feed into the club's youth tournament programme, where data capture, performance reports, and analytics will turn tournament performances into objective input for the club's scouting process.

What They Said

Lan Lining, Vice Chairman of Qingdao West Coast FC, commented: "The club's rapid rise has been built on professional operations and a commitment to modern training methods. Gengee's technical strength and experience in data-driven football are clear. This partnership will help us close critical gaps in precision training and talent identification, ultimately raising the quality of our training, our talent pipeline, and the way we operate as a whole."

Feng Jindong, Deputy General Manager of Gengee Technology, added: "Qingdao West Coast FC's growth trajectory, market-oriented approach, and dedication to local youth development align strongly with our own values. We will put our full weight behind this partnership — contributing core technology, products, and professional services to drive innovation in training and empower talent development, as the club advances toward a truly data-led football operation."

Professional Football: A Growing Focus

This partnership signals an acceleration of Gengee's strategic presence in professional football. With products spanning consumer wearables through to elite-level tracking infrastructure — and a growing portfolio of club and federation partnerships — Gengee is positioning itself as a key technology provider across the football pyramid.

To learn more about Gengee's performance tracking solutions, including the INSAIT KS Football Tracking System and INSAIT JOY Smart Shin Guards, visit our corresponding pages or contact our team.